Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

Sydney Sweeney and Labubus are both being "sold" to Gen Z in varying ways and experts share their take on why this generation is buying.

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

Actress Sydney Sweeney is showing off her hourglass figure in a white bikini, but fans say she is "too overweight." ...

"American Eagle's denim blitz could jam an outrage cocktail of $5 million more in Sweeney's wallet before Labor Day," one expert told Newsweek.

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a debate about race, Western beauty standards, and the backlash to “woke” ...

For years, right-wingers have tried to claim that actress Sydney Sweeney represents a victory over leftists, Democrats, and 'wokeness.' ...

As Sydney Sweeney remains mum on the backlash to her American Eagle jeans ad, a defaced billboard in SoCal claims she has new ...

Pollster Scott Rasmussen, moreover, highlighted that the only demographic groups that were more likely to see it as promoting ...

Fox News host Johnny Belisario recently interviewed people on the street about their thoughts on Sydney Sweeney’s American Eagle ad, which came under much controversy.

Sydney Sweeney's brother has broken his silence on her controversial American Eagle jeans ad. Newsweek reached out to Sweeney's representative for comment on Friday via email and Trent Sweeney via ...

Some fads end slowly, taking up to a generation to wane. Others are like lightning, bursting on the scene unexpectedly, ...