Sydney Sweeney has been at the center of growing backlash after fronting a controversial new campaign from the popular ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign on July 23, despite new data showing accelerating declines in foot traffic ...

Sydney Sweeney seemingly angered a handful of internet users when American Eagle released their new ad featuring the actress.

A little over a tenth of Americans found Sydney Sweeney’s recent American Eagle ad campaign offensive, according to a new ...

Sydney Sweeney's American Eagle ad sparked a furor last week with even singer Lizzo poking fun at the on-screen star.

The "great jeans" ad campaign from denim-retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from progressives, support from conservatives, and a jump in ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...