Rolls-Royce to invest $376 million in UK plant to focus on bespoke cars
British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.
Rolls-Royce Bets Big on Bespoke Cars with $370 Million Expansion
The new investment will expand production capacity for bespoke projects.
Rolls-Royce invests $370M to build more bespoke luxury cars
Rolls-Royce aims to boost profits by enhancing the level of personalization in its cars, rather than increasing production volumes.
Rolls-Royce Expands Manufacturing to Build More Bespoke Cars
Rolls-Royce operates a small network of invite-only private offices where clients can talk with designers and commission their bespoke vehicles. This network of private offices was expanded last year to New York and Seoul, joining existing offices in Dubai, Shanghai and Goodwood.
Rolls-Royce Motor Cars CEO says demand is growing for bespoke cars
Chris Brownridge, CEO of Rolls-Royce Motor Cars, discusses the outlook for the British luxury carmaker and says it is seeing growing demand for bespoke models.
Rolls-Royce to invest £300m in UK facility to expand bespoke car production
The investment will also prepare Goodwood site for the company’s transition to an all-battery electric vehicle future.
Rolls-Royce Bets Big on Bespoke with $370M USD Investment in Goodwood Facility
Rolls-Royce has announced a landmark investment exceeding $370 million USD to expand its manufacturing facility at Goodwood, marking its largest financial commitment to the site since its 2003 opening.
Bespoke cars boost Rolls-Royce as it plans £300m expansion of its West Sussex factory
The company delivered 5,712 cars to customers in 2024 - the third highest annual sales figure on record behind 6,032 in 2023 and 6,021 in 2022.
Rolls-Royce pours £300m into factory expansion to meet bespoke car demand
Recent bespoke orders include gold sculptures, embroideries using almost 900,000 stitches and holographic paint finishes, the luxury carmaker said.
Rolls-Royce cars pushes the pedal on customisation
There customisation can be taken to a new, even pricier, level in consultation with the firm’s army of designers. Rolls will say merely that “hundreds” of customers have done so. The ultra-rich may not be feeling the pinch quite as hard as buyers of lowlier luxuries,
Rolls-Royce factory to expand for more bespoke cars
Luxury carmaker Rolls-Royce will expand its Goodwood factory and global headquarters to meet the growing demand for bespoke models. It will invest more than £300 million so it can build more highly-customised versions of its cars for its super-rich clientele.
British luxury carmaker Rolls-Royce says super rich fueling a demand boom for bespoke models
BMW-owned Rolls Royce Motor Cars, like other luxury car brands, has seen an uptick in demand for bespoke and complex car ...
Rolls-Royce CEO: Tariffs will have some impact on luxury goods, but don't weep for the luxury car maker
Rolls-Royce ( BMW.DE) CEO Chris Brownridge, like many other importers, is wary of President-elect Donald Trump's plans to ...