Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back ...

Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...

Starbucks' stock is overvalued despite recovery efforts. Learn why its peak valuation, declining growth, and margins make it ...

From downsizing its menus to changing its to-go cup packaging, Starbucks has ushered in a significant amount of updates this ...

Starbucks has become a well-known brand in the restaurant space. It has figured out a formula for selling what is essentially ...

Starbucks Corporation ( NASDAQ: SBUX) continues to spiral lower after the Trump Administration's announcement on tariffs ...

Learn More » Is the company in deep trouble, or is it high time to buy Starbucks stock? The company is operating under new management. Former Chipotle Mexican Grill (NYSE: CMG) CEO Brian Niccol is ...

Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on diversity, calling it a key part of the coffee giant’s strength.

Recent reforms under Starbucks' new CEO Brian Niccol focus on marginal improvements rather than a major operational shift.