New Starbucks CEO Brian Niccol was already worried about high prices. Now tariffs have suddenly added a bitter ingredient to his plans
Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back ...
Brian Niccol is shaking up Starbucks. Here's how he became one of the biggest names in the restaurant industry.
Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...
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Starbucks’s New CEO Brian Niccol Wants to Turn the Company Back into a Growth Stock, and 300% Growth Shows Customers Already Love His ‘Back to Starbucks’ Plan
Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...
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Starbucks is getting rid of its famous pastry come May in 2025's menu simplication
The Double Chocolate Brownie will be discontinued in May, as Starbucks aims to cut down on less popular items to focus on the ...
Starbucks falls again as the giant tariff overhang clouds the outlook
Starbucks Corporation (NASDAQ:SBUX) continues to spiral lower after the Trump Administration's announcement on tariffs ...
Starbucks' CEO wants you to sit and stay awhile. His college coffeehouse could be the answer
In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to return the chain to its roots.
Starbucks Just Started Doing Something So Smart Every Company Should Pay Attention
For example, Starbucks has cut menu items, eliminated charges for milk alternatives, brought back condiment bars, and ...
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Biggest Changes Starbucks Has Implemented This Year–So Far
From downsizing its menus to changing its to-go cup packaging, Starbucks has ushered in a significant amount of updates this ...
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Why Starbucks (SBUX) Shares Are Trading Lower Today
What Happened? Shares of coffeehouse chain Starbucks (NASDAQ:SBUX) fell 10.7% in the morning session after President Trump ...