Nostalgia is leading the charge for 2026 beauty trends and, after revisiting the matte lips of 2016, we’re digging back even further in the archives. Enter “ballet-slipper” lips: cool-toned pinks and ...

Two brands known for flipping affordability into cultural dominance just found a new way to meet in the middle. When e.l.f.

Cosmetics and H&M just partnered on an eau de parfum collection featuring scents inspired by the beauty brand's MVPs and ...

Some may remember the days when new makeup launches would sell out within minutes of their release. It was unfathomable for ...

The company's revenue growth is slowing as the stock trades at a premium price. The stock is now down 60% from all-time highs. Here's why e.l.f. Beauty stock was falling again in 2025. For years, ...

E.l.f. Beauty partnered with eGen and Exclusible to develop its new Roblox experience for players age 13 and up. The company aims to appeal to Gen Z and Gen Alpha consumers “who believe their virtual ...

We may earn commission from links on this page, but we only recommend products we love. Promise. After six years, e.l.f. is finally launching a new concealer: the Soft Glam Satin Concealer, which is ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In May 2025, two of the most talked-about ...

E.l.f. Beauty missed revenue estimates but beat on earnings for its fiscal second-quarter earnings. Hailey Bieber's cosmetics line Rhode is expected to increase the company's annual sales by $200 ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Neha Tandon Neha Tandon is a writer focused on beauty, covering everything ...