HUL acquires 90.5% stake in Minimalist

Hindustan Unilever to acquire Peak XV-backed Minimalist for over $340M
The deal gives Unilever’s Indian unit a stronger foothold in the premium beauty segment, adding to its portfolio of brands like Dove, Pond’s, and Lakmé. Minimalist, known for its actives-led skincare products, reported annual revenue run rate of over ₹5 billion and has been profitable since inception.
Hindustan Unilever Limited Acquires 90.5% Stake In Minimalist, Aligning With HUL’s Focus On High-End Beauty Products
Hindustan Unilever Limited has acquired a 90.5% stake in Jaipur-based premium beauty brand Minimalist. Minimalist’s founders, the Yadav brothers, hold 84% of the company while the remaining 27% is held by Peak XV Partners.
Hindustan Unilever acquires over 90% stake in premium skincare brand Minimalist for ₹2,955 crore
Hindustan Unilever Ltd announced the acquisition of premium skincare brand Minimalist for ₹2,955 crore on Wednesday, January 22. HUL’s beauty and wellbeing segment, which it aims to boost with the Minimalist acquisition,
Hindustan Unilever to step up beauty business with Rs 2,955 Cr Minimalist deal
Hindustan Unilever is looking to increase its play in the fast growing affluent beauty segment, add complementary offerings like serums and strengthen its presence in the ecommerce segment.
Hindustan Unilever Bolsters Beauty Portfolio with $342M Minimalist Acquisition
Hindustan Unilever announced its agreement to acquire beauty startup Minimalist for approximately $342 million, marking a significant expansion in its premium beauty segment. The deal, set to close in the June quarter pending regulatory approval,
Unilever's India Unit Will Acquire Premium Beauty Brand Minimalist
PARIS - Unilever's India unit is acquiring Minimalist, a premium beauty brand born in India. Financial terms of the deal were not disclosed. But Hindustan Unilever Ltd. said it is taking a 90.5 percent stake in the company through secondary buyouts plus primary infusion.
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Analysts expect that HUL's announcement beyond its Q3 earnings such as the approval of the demerger of the company's ice cream business as well as acquisition of Minimalist brand may lend some support ...