“KPop Demon Hunters” is the first movie since Disney’s “Encanto” (2022) to place two songs in the Hot 100’s top 10. Following “Encanto’s” release, “We Don’t Talk About Bruno” reached No. 1 while “Surface Pressure” peaked at No. 8. The animated movie is doing more than dominating the charts. It’s also smashing streaming records.

Directors Maggie Kang and Chris Appelhans and Netflix film boss Dan Lin weigh in on how a unique concept and authenticity propelled the animated feature into long-term success.