If City do end up earning £100m a season, this deal with Puma would eclipse Manchester United’s link-up with Adidas. United agreed a 10-year, £90m a season deal with the German manufacturer in July 2023, though that too is impacted by performance.

Manchester City and Puma have extended their partnership, which sets a kit manufacturer record for a Premier League club at £100 million per year ($135 million based on current exchange rates), according to a source familiar with the transaction who was granted anonymity because the details are private.

Manchester City have struck a £1bn deal with Puma for the biggest kit sponsorship contract in Premier League history. The 2023 Champions League winners will earn around £100m a year from the sportswear company in a long-term agreement that will last at least a decade.