About 74 percent of U.S. users aged 13 and up consume YouTube audio or engage in listening-first behaviors on the platform, ...

Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific ...

A deal, which was described by two people familiar with the discussions, would unite two major providers of traditional and ...

Starting this fall, advertisers can buy guaranteed audio ad impressions against YouTube audiences directly through SiriusXM ...

YouTube has struck a deal with SiriusXM Media which will change how audio ads are handled on the platform for podcasts and ...

SiriusXM Media will serve as the exclusive US advertising representative for YouTube audio inventory starting this fall, ...

SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes ...

Howard Stern recently played a prank on his audience, trying to convince fans that Andy Cohen had taken over his show. The ...

Advertiser access begins in autumn, giving them the ability to buy "guaranteed audio ad impressions against YouTube’s ...

In a deal with Google, SiriusXM Media will become the sole advertising representative of YouTube audio advertising inventory ...

YouTube has teamed up with SiriusXM to improve advertising on its audio-first content, including podcasts, starting this fall ...