Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026. Ammunition for next year’s best laid plans can be ...

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

The Super Bowl — arguably the industry’s most coveted ad opportunity — is back this Sunday. Already, advertisers have shelled out up to $8 million for a 30-second spot. Notably this year, marketers ...

For better or worse, AI is changing the industry, which means even influencer marketing and creators are going to have to adapt. Which is why Digiday has charted what influencer marketing is expected ...

This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → Avocados From Mexico is returning to the Super Bowl with a digital play instead of a traditional linear spot ...

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and ...

If 2025 was the year AI-generated content flooded social media platforms, 2026 will be the year both brands and creators truly reckon with it. With AI-generated content so easy to make, it’s crunch ...

While publishers worry about the impact of AI search on web traffic, brand marketers are seeing a different picture altogether. Takeup of AI search tools is on the rise, disrupting user behaviors and ...

Perplexity is opening up a pool of $42.5 million to publishers. As part of a new subscription model called Comet Plus, publishers can now get paid from direct, crawler and AI agent traffic through ...

Anyone in marketing gawking at the near-billion price tag attached to TikTok creator Khaby Lame and his deal with Rich Sparkle Holdings isn’t really looking at innovation. They’re witnessing faith.

Yahoo is intentionally making its demand-side platform (DSP) less sticky. That cuts against the grain of ad tech, which has spent the better part of two decades engineering software to trap budgets, ...