Phantom will enter a new chapter with a long-term vision across multiple entertainment formats to engage the next generation. LW Entertainment, formerly The Really Useful Group, is placing Phantom of ...

On 18th April, Warner Bros. Discovery will celebrate Superman Day 2026 with a global tribute to Superman, Supergirl and Krypto. Warner Bros. Discovery and DC invite fans around the world to celebrate ...

A major marketing campaign is underway for Happy Haul that includes multi-channel influencer activity spearheaded by an immersive launch event at Hamleys Regent Street store. Blending pop culture ...

The Iconic Duos creative features one half of some of the world’s most recognisable pairs, playfully inviting audiences to complete the missing half. Twix has launched a new out-of-home campaign in ...

The company is expanding its character portfolio with a new licensing agreement featuring characters from across the Sanrio portfolio including Hello Kitty and Cinnamoroll. HTI Toys UK has signed a ...

Hasbro has partnered with the HLAA to celebrate George’s storyline in Peppa Pig about hearing loss and create educational tools and resources. The Hearing Loss Association of America (HLAA), a leading ...

Mattel Match is a new matching 3D puzzle game, which brings together iconic brands like Barbie, Hot Wheels, Uno and more. Mattel and Uken Games are excited to announce the worldwide release of Mattel ...

Scout Elf Squad explores what Santa’s helpers do the other 364 days of the year, alongside other popular Santaverse characters. The Lumistella Company, the creative force behind the internationally ...

In addition to the latest news and product information, the March issue provides a review of January’s trade fairs and explores the Action Vehicles, Outdoor Toys and Science and Nature categories. In ...

With this partnership, Magic Star will manage global distribution of Animaj’s recordings and masters, while Sony Music Publishing will handle global music publishing. Animaj has announced a global ...

Building on its established collaboration with Toei Animation, YuMe Toys is expanding its One Piece portfolio with the launch of an all-new surprise capsule range. Set to debut across EMEA and ANZ in ...

Hamleys stores in Milan, Bergamo and Rome have closed just over two years after the toy retailer’s entry into Italy due to financial difficulties. Giochi Preziosi has announced the closure of three ...