Little Green Radicals announces a new collection that celebrates the creatures on our planet, created in collaboration with the Natural History Museum. The Finding the Extraordinary collection takes ...

A major marketing campaign is underway for Happy Haul that includes multi-channel influencer activity spearheaded by an immersive launch event at Hamleys Regent Street store. Blending pop culture ...

On 18th April, Warner Bros. Discovery will celebrate Superman Day 2026 with a global tribute to Superman, Supergirl and Krypto. Warner Bros. Discovery and DC invite fans around the world to celebrate ...

Perfect for fans of all things Middle-earth, the all new Dobble: Quest For The One Ring is a “precious” new addition to Asmodee’s licensed Dobble line-up. Asmodee, a leading UK distributor of board, ...

With the release of the live-action Lilo & Stitch movie just around the corner, Gill Archer, VP Hardlines, Disney Consumer Products EMEA, and Nigel Cook, VP Brand Commercialisation & Retail, Disney ...

Mattel Match is a new matching 3D puzzle game, which brings together iconic brands like Barbie, Hot Wheels, Uno and more. Mattel and Uken Games are excited to announce the worldwide release of Mattel ...

Following the partnership announcement in January, the Barbie event in My Talking Angela 2 introduces the Barbie Style Studio for new creative customisation. Outfit7, creator of the Talking Tom & ...

StudioCanal Kids & Family has announced a new global collaboration for Paddington, partnering with iconic beauty brand Lush on a limited-edition bath and body collection. Launching across all 52 Lush ...

In addition to the latest news and product information, the March issue provides a review of January’s trade fairs and explores the Action Vehicles, Outdoor Toys and Science and Nature categories. In ...

Building on its established collaboration with Toei Animation, YuMe Toys is expanding its One Piece portfolio with the launch of an all-new surprise capsule range. Set to debut across EMEA and ANZ in ...

Bluey is dominating the pre-school book charts with consistent top rankings including World Book Day 2025 best-seller, Bluey’s Little Book. Ladybird and BBC Studios have announced a domestic milestone ...