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Pet Valu links digital, print and retail media in guide rollout The brand is leaning into retail media integration as Flipp becomes a planning-stage touchpoint.

The company is rolling out new parental insights, safety alerts and advisory input as it reports upcoming workforce cuts ...

New U.S. deal turns YouTube listening into a scalable audio buy, with implications for how Canadian planners package and ...

Major Hollywood consolidation could raise implications for premium video supply, pricing and inventory access for Canadian advertisers.

Retail programs, owned platforms and real-time triggers are linking playoff reach to measurable fan action.

QSRs maintain lead in TV ad activity, led by Tims The restaurant was the most active advertiser during the week of March 23 to 29, according to AdEase.

Wealthsimple and X bring stock trading into the social feed The Canadian pilot project links market conversation to direct action, pushing social platforms further into performance territory.

The industry gathering ahead of the CMDC Summit spotlights two long-time leaders for their contributions to Canada's media ...