Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you ...

Sullivan is moving into a new role within the Google Search team, after seven and a half years being with Google.

ChatGPT's public sharing feature is gone due to risks of accidental data leaks. The tool let chats appear in Google search ...

Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving ...

Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where ...

Advertisers can now block thousands of websites across campaigns with a few clicks, thanks to powerful new exclusion tools ...

Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.

Learn how SEO and GEO strategies differ – and how combining both can boost your visibility across search engines and ...

The new RSA insights tool helps you identify top-performing search categories and optimize their creative and keyword ...

Most SEO teams still rely on checklists and guesswork. Learn how a hypothesis-driven approach leads to faster and smarter ...

Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by ...

TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance ...