The move brings a data-led approach to influencer marketing, aiming for scale, precision and measurable outcomes.

The “dark side” of corporate comms is not so dark after all, but it demands a different kind of discipline, argue Anindita ...

DreamSetGo pivots from luxury sports travel, launching ‘SET’ to capture India’s "live-now" appetite for elite music and ...

A cryptic post, a brooding black and white visual, and a tag. That is all Adidas India needed to set social media guessing.

Closeup entered as a lifestyle brand in the clinical category and shifted the conversation from protection to attraction.

As brand deals plateau and acquisition costs rise, creators are turning to ownership, building brands that offer scale, ...

Transitioning from Porsche India, Singh takes on a leadership role at Tata Motors to drive digital transformation, AI ...

Setia scales pre-sales from Rs 1,000 crore to Rs 4,000 crore at Rustomjee before moving to lead Runwal’s luxury business, ...

The two-day activation features an interactive cake where visitors can pull out slices designed as gift boxes, coinciding ...

The three-day activation features a performer held mid-motion against an icy backdrop and interactive challenges like ‘Brain ...

Artist Harun Robert, known as Rob (from Pogo's MAD), created a 40ft x 40ft installation to promote the Amazon Prime Video ...

Designed as a cuboid screen, it enables multi-angle viewing, supports 3D content, includes LED lighting, and allows audience ...