A roundup of new beverage launches highlighting the key trends shaping the market, including moderation, functional health, ...

Protein is becoming a significant trend in beverages, with brands like Starbucks launching protein-enhanced drinks and others ...

Celebrity-backed beverage brands are increasingly prevalent, with stars like Ben Stiller, Blake Lively, Michelle Obama, and ...

Heineken's Q1 results saw premium brews perform well: but the threat of the Iran conflict on energy prices, transportation ...

Functional beverages are evolving from supporting physical health to enhancing mental focus, productivity, relaxation, and ...

Lidl is set to open its first-ever pub in Northern Ireland, shaking up private label with a hospitality venue and off-trade ...

Functional beverages are evolving beyond hydration to address multiple health and lifestyle needs, including protein, gut ...

In 2025, craft beer volumes declined by 5%, mirroring broader struggles in the overall beer market, which saw a 5.7% drop.

Non-alcoholic drinks are rapidly gaining traction in major US cities and key states like California, Texas, Florida, Colorado ...