People. As a creative, you’re expected to be smart and think deeply to crack a sharp idea. But ideas can actually come from ...

“Labubu is born of the psychological and creative shift that’s already happened in China. From the rise of EV to Tencent to ...

Gap understood a different need. You spend all day in the heat in whatever barely-there outfit you planned for months, and then the desert sun drops and you’re freezing. The brand showed up with the ...

Stagwell, owner of agencies including Goodstuff, Anomaly and Assembly, has announced that it has expanded its partnership ...

WPP is integrating Google Earth AI into its agentic marketing platform, WPP Open, in a bid. Using the tech giant’s geospatial ...

In fact, CPM originates in print. I had always assumed it had been invented with digital, but actually we’ve just been recycling the same model for centuries The problem is that CPM [is problematic].

Spicy food sits at the centre of the ASEAN and South Pacific play, building on the 2025 'Hurts Real Good' campaign, which ...

The International Festival of Creativity has unveiled its programme for this year, with six streams across insights, ...

As the global benchmark for marketing effectiveness, the Effie Awards celebrate the most impactful work from around the world ...

Campaign and Marketing Week will co-host sessions at Cannes Lions 2026 as part of parent company Haymarket’s week of activities at the global advertising festival. by Staff Reporters | 04/22/2026 ...

Sunsilk Vietnam has build a fictional universe to give its long-running tagline a refresh. Lê Hoàng has directed the hero film which follows Phùng as she navigates a surreal world where chess pieces ...