Bentley Motors is reviewing its global creative account, inviting agencies to pitch, the car brand has confirmed to Campaign.

Network’s backing follows recent pushback from other holdcos. by Beau Jackson ...

Piramal Consumer Healthcare’s CEO explains how precision reshapes capital allocation as quick commerce dominates, and every impression, click and conversion is held accountable.

Red Bull India has renewed its integrated media partnership with Wavemaker, a WPP Media agency, reinforcing a long-standing partnership of over 15 years. The mandate continues to cover end-to-end ...

The appointment is part of WPP’s strategy to create a lean regional leadership team for its WPP Creative operating model.

A recent Criteo report, developed in collaboration with Ecosystm, found that while consumers are increasingly open to data-driven advertising, execution is still catching up.

She was mostly recently vice-president - media at Airtel where she led integrated media strategies aligned with evolving ...

With this rollout, the agency aims to enable brands to move beyond fragmented execution towards greater precision and more ...

In a market with a long tradition of building loved brands, effectiveness is increasingly defined by immediate, measurable impact.

S Subramanyeswar (Subbu) takes on expanded mandate as chief knowledge officer, in addition to his role as chief strategy ...

Dentsu has been appointed as the integrated agency partner in India for Hell Energy Drink following a multi-agency pitch.

In her previous role, she played a pivotal role in building brands that shine not only in campaigns but are also rich in ...