As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by ...

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by nuance and noise.

Our weekly roundup of the latest appointments and account wins news from Ipsos, Coinswitch, Hashtag Orange , AWS India, Hoopr ...

26 th July 2025 marks the 10 th year of celebrating World Mangrove Day. Marking the occasion, Signature Packaged Drinking ...

From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.

When Havas Creative Network India announced Tina Mansukhani Garg as president of its creative agency in India, it signalled ...

Grammy award winner will.i.am and Qualcomm team up to turn devices into mood-aware music players, conversational radios, and ad-driven commerce engines.

Mark Read, the outgoing chief executive of WPP, has said this year’s restructure of WPP Media, which has included dropping ...

With an INR 8,300 crore push, creators are evolving from content amplifiers to commerce catalysts — forcing agencies to ...

The leadership shake-up aligns media, content, and sports marketing under one playbook to tap India’s fast-evolving sports ...

A Meta-Ipsos study reveals Instagram, WhatsApp, and creators now dominate India’s financial product journeys, reshaping ...

As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full ...