Network’s backing follows recent pushback from other holdcos. by Beau Jackson ...

Piramal Consumer Healthcare’s CEO explains how precision reshapes capital allocation as quick commerce dominates, and every impression, click and conversion is held accountable.

Bentley Motors is reviewing its global creative account, inviting agencies to pitch, the car brand has confirmed to Campaign.

A recent Criteo report, developed in collaboration with Ecosystm, found that while consumers are increasingly open to data-driven advertising, execution is still catching up.

There is a specific reason why this pattern keeps repeating, and it sits in a place most companies are reluctant to examine — the westernised template.