Network’s backing follows recent pushback from other holdcos. by Beau Jackson ...

Bentley Motors is reviewing its global creative account, inviting agencies to pitch, the car brand has confirmed to Campaign.

A recent Criteo report, developed in collaboration with Ecosystm, found that while consumers are increasingly open to data-driven advertising, execution is still catching up.

There is a specific reason why this pattern keeps repeating, and it sits in a place most companies are reluctant to examine — the westernised template.

Red Bull India has renewed its integrated media partnership with Wavemaker, a WPP Media agency, reinforcing a long-standing partnership of over 15 years. The mandate continues to cover end-to-end ...

Innocean India’s MD and CEO finds most agencies are still fragmented beneath well-presented integration narratives, which is where they fall short.

Its ‘Hawa Badlegi’ campaign, conceptualised by TBWA\Lintas, Gurugram, turns trolls’ confrontations with celebrities into a commentary on fandom, behaviour, and digital identity shifts.

Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency ...

AdLift sets steep FY27 growth targets amid AI shift With 60% of searches ending without clicks, AdLift pivots from traffic metrics to ‘answer presence’ as visibility reshapes performance marketing ...

A brand can pour in millions into paid media, but without strong organic signals, it's merely amplifying weak creative, says VaynerMedia's global president.

Rushing the brief doesn’t save time; it just moves it to the most expensive part of the process, says Pieter-Paul von Weiler, co-founder of BetterBriefs.

It latest campaign reframes cricketers’ downtime, swapping post-match adrenaline for screen-led unwinding in a high-decibel cricket season.