Network’s backing follows recent pushback from other holdcos. by Beau Jackson ...

Bentley Motors is reviewing its global creative account, inviting agencies to pitch, the car brand has confirmed to Campaign.

A recent Criteo report, developed in collaboration with Ecosystm, found that while consumers are increasingly open to data-driven advertising, execution is still catching up.

There is a specific reason why this pattern keeps repeating, and it sits in a place most companies are reluctant to examine — the westernised template.

Red Bull India has renewed its integrated media partnership with Wavemaker, a WPP Media agency, reinforcing a long-standing partnership of over 15 years. The mandate continues to cover end-to-end ...

Innocean India’s MD and CEO finds most agencies are still fragmented beneath well-presented integration narratives, which is where they fall short.

Its ‘Hawa Badlegi’ campaign, conceptualised by TBWA\Lintas, Gurugram, turns trolls’ confrontations with celebrities into a commentary on fandom, behaviour, and digital identity shifts.

The appointment is part of WPP’s strategy to create a lean regional leadership team for its WPP Creative operating model.

She was mostly recently vice-president - media at Airtel where she led integrated media strategies aligned with evolving ...

In a market with a long tradition of building loved brands, effectiveness is increasingly defined by immediate, measurable impact.

S Subramanyeswar (Subbu) takes on expanded mandate as chief knowledge officer, in addition to his role as chief strategy ...

With this rollout, the agency aims to enable brands to move beyond fragmented execution towards greater precision and more ...