Netflix's ad revenue is forecast to double year-over-year, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the world, ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, April 17. Stay in the know.

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Marketing leaders are caught in a frustrating loop. We invested heavily in "agile" frameworks, adopted rapid-response social strategies, and stocked our tech stacks with best-in-class tools. Yet ...

Social Media Marketing - This infographic explores the top-produced influencer marketing content types, the engagement rates ...

Learn how generative AI can misrepresent your brand, why misinformation happens, and how to monitor, correct, and optimize ...

Marketing Management - The level of global employee engagement—the share of workers who feel enthusiastic about their ...

AI-driven search is changing how B2B buyers discover and evaluate vendors. Learn how to adapt your content strategy for ...

Learn how thought diagnosis transforms traditional thought leadership into interactive, personalized diagnostic content that ...

Marketing Strategy - Optimism about US economic conditions among senior marketers has declined its lowest level since the ...

Learn how modern brands build loyalty through trust, consistency, values, and community-driven engagement instead of relying ...

Career Development - This infographic looks at how college students are being taught AI skills and employers' expectations of ...