Agentic shopping is fast moving from an interesting curio to an integral part of the customer journey. Brands needs to ready ...

Programmatic advertising is also becoming a larger part of Netflix’s strategy. Since launching its in-house ad tech platform, ...

The joint sessions will be part of parent company Haymarket’s activations for its portfolio of marcomms brands during the ...

Outdoor clothing brand Patagonia has appointed Amanda Calder-Mclaren to the newly-created role of senior director of ...

Amid “record” customer satisfaction and growing profits, Tesco is accelerating investment in AI to bring personalisation to ...

Supporting working dads may not seem business critical, but dig deeper and you’ll find this blind spot could be costing your ...

Marketing Week’s analysis finds average marketing salaries are in decline across the board, regardless of seniority and ...

Supporting working dads may not seem business critical, but dig deeper and you’ll find this particular blind spot could be ...

UK marketing spend has risen to a two-year high, as brands increase budgets in events, PR and main media advertising.

The AA Driving School and BSM Driving School have been ordered to refund over 80,000 customers and pay a fine of £4.2m by the ...

The scheme has been redesigned to focus on personalisation and “pounds, not points”, as M&S ramps up its use of AI.

Most brands invest in personalisation, but few connect the dots across channels. AI adoption is rising, yet data, activation ...