Total ad time viewed was 4.5 billion hours - at 13% of all TV viewing time (content and advertising) - down 0.8% vs. the ...
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Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
Harry Foyle, who founded TSA during the pandemic four years ago, will lead the now combined Five By Five/TSA influencer and ...
For anyone who watches a Super Bowl spot and thinks they can do better, Doritos has a challenge. Through Nov. 11, the brand ...
In a recent interview at a Financial Times event, Diller cited concerns that companies have to stop believing they are in a ...
It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact.
California Governor Gavin Newsom has vetoed a bill that would have required browser developers including Google, Apple and ...
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The campaign originally broke in 2006, when Doritos invited fans to to develop their own homemade Super Bowl commercials to win prize money and … Read the whole story ...
Stellantis’ Jeep brand is launching a campaign celebrating its heritage and feartures an iconic tagline. “There's Only One,” created in partnership with Chicago-based Highdive, revives a tagline first ...