It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact.
Google opened its defense in a Virginia courtroom Friday, defending against U.S. antitrust allegations it holds an illegal monopoly on online advertising technology. Witness testimony continues ...
In a recent interview at a Financial Times event, Diller cited concerns that companies have to stop believing they are in a ...
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The campaign originally broke in 2006, when Doritos invited fans to to develop their own homemade Super Bowl commercials to win prize money and … Read the whole story ...
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ANA Cheers Supreme Court Order In Fight Over Cell Phone Radiation Warnings by Wendy Davis (Digital News Daily on 06/28/2018) @Cynthia Franklin -- The Supreme Court granted CTIA's petition, vacated ...
Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...
The state's "Come Experience a State Where Everyone Belongs" campaign is designed to reach LGBTQ+ individuals and families in Florida. Read the whole story ...
Harry Foyle, who founded TSA during the pandemic four years ago, will lead the now combined Five By Five/TSA influencer and ...