Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up 16% year-on-year. Notably, the number of listeners aged 60 and over has jumped 49%, ...
Content partners can now access select Gracenote products through Amagi’s channel creation solution, providing a one-stop ...
During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for ...
NBC broadcast affiliates, USA Network and Peacock each notch over 30% monthly growth.
Broadcast viewership up 8% from July and nearly 12% YOY. NBC notched top 19 broadcast telecasts in August, while MSNBC owned the top 11 cable telecasts due to the DNC. Peacock viewership increased 39% ...
Discover how Nielsen’s new Advanced Audiences, powered by Nielsen Consumer & Media View (CMV), is revolutionising digital campaign targeting across Australia and New Zealand. This innovative solution ...
Despite challenges like signal loss, big data measurement can help marketers unlock advanced audience identifiers that are beneficial for addressable advertising. Watch the quick video to know more ...
David Kenny is Executive Chairman of the Board at Nielsen, a global leader in audience measurement, data and analytics. He served as Chief Executive Officer of Nielsen from December 2018 to September ...