My visit to NAB 2026 skewed heavily toward talking about workflow changes with AI. I tried to keep my travels on the ...

New research from Video Elephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The new report, titled The Power of Context: Driving Lift Through Video, ...

As we head into another NAB, I'm less interested in what looks impressive in a booth and more interested in what is actually ready to survive in production.

By learning to recognize viewing behaviors that mirror a genuine television experience, agentic systems can distinguish ...