AI can surface patterns. It cannot tell us why they matter. That still requires human judgment – taste, instinct, cultural ...

Paradise head of experience Gen Lilley-Walsh, juror for The Drum Awards Festival Experiential category, explains why ...

Awards season is officially here – though you might not have noticed it yet. It all kicked off this week as almost 100 judges ...

The Drum Awards for Marketing EMEA jury at the judging in London. Nominations have been revealed for The Drum Awards for ...

Hew Loyd, CMO of Whisker, the Michigan-based consumer technology company behind the Litter-Robot, has a perhaps unexpected view about what most brands are actually competing against – and it is not ...

The Feel This: Print Without Limits competition invites brands and agencies to rethink the role of physical creativity in the ...

LA 2028 and Euro 2028. Billions in sponsorship will drive huge visibility – but in today’s fan-led era, visibility no longer ...

Liodice is relaxed and speaks plainly, but with a precision that reflects his background in finance. Rather than coming up ...

With a seemingly endless capability for spewing out ideas and content, AI can be as much of a hindrance as a help. Patrick ...

Looking ahead to this year’s World Cup, we found a unique position for Budweiser and the World Cup. Our research revealed ...

Coachella was its answer, or at least the first public version of it. This year, for the first time in brand history, Barbie ...

So when the most interesting piece of advertising work of the day isn’t really an ad so much as a constellation of licensing ...