The world’s best companies and campaigns for creativity, according to the WARC Creative 100. The world’s best companies and campaigns for creativity, according to the WARC Creative 100.

New research finds that most marketers (61%) are concerned about the threat AI poses to the creator economy’s peer recommendation model, but only about a third of consumers believe the technology ...

Provides an overview of the key datapoints that advertisers need to know about Netflix, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms. The WARC Media report on global advertising trends ...

Part of the Marketer's Toolkit 2026, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

Most of your potential customers are not currently in-market, sometimes even the vast majority as in B2B purchasing – but having repeated this “rule” many times, we thought it was time to get back to ...

Influencer marketing is right up there with TV when it comes to ROI, according to a new study of influencer effectiveness presented at the IPA Effectiveness Conference.

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

An analysis of the retail media market from the latest forecast data published by WARC Media Global retail media ad investment will reach $176.2bn this year, equivalent to a 15.2% share of global ad ...

Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

AI tools bring new speed and scale to measurement, but advertisers still lack a complete framework for understanding advertising ROI, writes Paul Stringer, introducing The Future of Measurement 2025.