Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ...

What does the latest research say about magnesium glycinate for sleep? Answers are generated using WholeFoods Magazine content and are intended for general informational purposes. This tool does not ...

We are excited to introduce our Spring 2026 Sample Box! We have partnered with many excellent brands to bring you this awesome box packed with great products and samples. Don't be left out—only the ...

Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

35 organization and farms have co-signed the submitted recommendation letter for the disbursement of funds of the new pilot ...

Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

Washington, D.C.—A scientific report from the Council for Responsible Nutrition-International (CRN-I) is spotlighting the role of nutrition and dietary supplements in extending healthspan and ...

In this episode of The Natural View, WholeFoods Magazine Publisher Heather Wainer talks with Daniel Fabricant, Ph.D., President and CEO of the Natural Products Association (NPA), at Natural Products ...

For 24 years, WholeFoods Magazine has presented the Natural Choice Awards (NCAs) annually to recognize the brands and products that independent natural products retailers love. Once again this year, ...

Power Play Fuel was built on a simple premise: Quality is foundational. From the brand’s earliest sourcing and formulation decisions, co-founder Keith Cutler committed to investing in purity, safety, ...