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Southwest Airlines outlines major change for all passengers

NBC Dallas on MSN · 10h

How much will Southwest Airlines change to boost profits? Some details are emerging

Southwest Airlines said Thursday that it plans to end the open-boarding system it has used for more than 50 years and start flights with passengers sitting in assigned seats during the first half of 2026 as the company tries to remodel the airline to change with consumer tastes and improve profits.

Hartford Courant · 3d

Southwest Airlines spells out changes designed to boost profit and fend off a hedge fund

Southwest Airlines executives on Thursday unveiled their vision for Southwest 2.0, an airline that for the first time will give passengers assigned seats, charge them extra for more legroom and offer red-eye flights but bags still will fly free.

Daily Mail on MSN · 3d

Southwest Airlines outlines major change for all passengers after months of rumors

Southwest Airlines on Thursday outlined major changes to how it will operate - ending 50 years of history in the process.

Southwest Airlines gives update on assigned seating timeline

People on MSN · 2d

Southwest Reveals New Details About Its Assigned Seating Launch — Here’s When Travelers Can Expect to See It on Flights

“When a Customer elects to stop flying with Southwest and chooses a competitor, open seating is cited as the number one reason for the change,” the release continued. “By moving to an assigned seating model, Southwest expects to broaden its appeal and attract more flying from its current and future Customers.”

The Baltimore Sun · 23h

Southwest Airlines plans to introduce assigned seating in 2026

Sales for assigned seats are expected to begin in the second half of 2025, and the first flights with the new model will operate in the first half of 2026.

USA Today · 3d

Southwest Airlines will begin selling assigned seats in 2025

The carrier said it expects to start selling tickets with seat assignments in the second half of 2025, with the first of those flights operating in the first half of 2026, according to a news release. Southwest found that the model is something 80% of its customers want, along with 86% who opt to fly other airlines.

1d

Southwest is redesigning its cabin interiors. Here's what the planes will look like.

Bigger bins and premium-priced seating with added legroom are just some of the changes the carrier is betting will win over ...

3don MSN

Eyes on the skies: Airline stocks break out after Southwest Airlines reset

U.S. airline stocks took off on Thursday after Southwest Airlines (NYSE:LUV) made a series of announcements around its ...

3d

Southwest Airlines Lays Out Overhaul, and Stock Gains

The move, including service enhancements and share buybacks, came after the hedge fund Elliott Management called for cost ...

2d

Southwest's turnaround strategy lifts shares, activist investor Elliott shrugs

Southwest Airlines on Thursday unveiled a slew of measures to turn around its struggling business, including partnerships, ...

1d

Southwest starts cutting staff, routes at busiest airport in the world

Southwest Airlines shared details of its coming operational changes but pledged to keep a major perk as it prepares to ...

3d

Southwest Stock Rises as Airline Pitches New Vision

Southwest Airlines shares rose more than 6% as the budget-travel pioneer unveiled new initiatives meant to appeal to ...

2d

Southwest Airlines accuses City of San Antonio of 'unlawful bait and switch' in new lawsuit

A new decade-long lease agreement is expected to go into effect Oct. 1. Southwest is trying to stop that from happening.

1d

The one perk Southwest won't touch as airline undergoes changes

Southwest Airlines shared details of its coming operational changes but pledged to keep a major perk as it prepares to ...

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