Toyota’s Prius had its full glow-up redesign for 2023, and now the automaker is switching up what it’s called, too. The 2025 ...

For 2025, Toyota has decided to bestow its plug-in-hybrid models with a simpler naming scheme to make the different choices ...

RAV4 Prime’s position and powertrain technology more clear, Toyota is rechristening its plug-in hybrid SUV as, simply, the ...

Toyota is moving away from calling its plug-in hybrid models Prime, instead defaulting to simply Plug-In Hybrid. The change ...

The RAV4 PHEV offers the same 42 electric miles as last year's model, only it no longer wears the Prime badge.

The automaker believes that the new name will help consumers "more easily identify the powertrain choices" among Prius and ...

Toyota will abandon the 'Prime' designation to represent its plug-in hybrids, and will instead revert to just calling them ...

and Toyota added a Prime version of its popular RAV4 crossover for the 2021 model year. Now, Toyota has announced that the Prime moniker will soon disappear into the archives, with the brand ...

Toyota has announced model year updates for two of its popular plug-in hybrid models, the RAV4 Prime and Prius Prime. Only for 2025, they will no longer sport the 'Prime' suffix on their tailgates, ...

The Prius Prime and RAV4 Prime are no more—well, at least, their names are no more. If you're looking for a plug-in hybrid ...

Toyota is replacing the RAV4 Prime and Prius Prime with the 2025 Toyota RAV4 Plug-In Hybrid and 2025 Toyota Prius Plug-In Hybrid, and it's a matter of marketing.