At a recent taping at AT&T’s El Segundo studios, the Toyota Feature segment was devoted to bass fishing champion Kristine ...

Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

A rising Scottish talent makes her pro debut at the 2025 Women’s Scottish Open, taking on a stacked international field at ...

The Women’s Africa Cup of Nations, which is currently in full, enthusiastic swing in Morocco, is breaking similar records.

Keeping Track is hosted by Roison McGettigan, Alysia Montano, and Molly Huddle, three Olympic runners and moms who tell the ...

England defender Lucy Bronze said the growth of women's football had led to an increase in racist abuse towards players as ...

Having just turned 20 years old, USC star JuJu Watkins continues to add to her already remarkable list of accomplishments ...

Former ESPN employee Samantha Ponder discussed her ESPN firing following her support for women against trans athletes for the ...

Not only are more people watching women’s sports, but more events are also being shown on national television. According to ...

USA TODAY sports columnist Christine Brennan chronicles the explosive growth of Caitlin Clark's popularity in her new book ...

Television viewership of Euros group-stage matches has nearly doubled from the 2022 iteration of the tournament, Fox ...

Since 2022, when Ally Financial decided to heavily invest in women's sports, the popularity of female leagues has exploded.