Interactive audio ads is now available both on Amazon Music ad-supported tier and Amazon Publisher Direct on Alexa in the US
amazon.com
Interactive audio ads is now available both on Amazon Music ad-supported tier and Amazon Publisher Direct on Alexa in the US
Interactive audio ads now available for self-service (beta) and managed service advertisers on Amazon Music ad-supported tier and Amazon Publisher Direct in the US.
Oct 25, 2023
Amazon Super Bowl Ads
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See Chris Hemsworth and Guy Fieri in 2026 Super Bowl Ads
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In Amazon's 60-second Super Bowl ad "Alexaaaa ," Chris Hemsworth imagines worst-case scenarios where Alexa AI tries to kill him. Airing during the third quarter, the spot opens with Hemsworth carrying a snake into his kitchen (something he's actually done) while his wife Elsa Pataky waits for a car, but it's the Alexa device that frightens him. The spot also cross-promotes Amazon's other Super Bowl ad for Ring's Search Party for Dogs feature, with a Ring logo briefly appearing on the Alexa devic
1:01
In Amazon's 60-second Super Bowl ad "Alexaaaa ," Chris Hemsworth imagines worst-case scenarios where Alexa AI tries to kill him. Airing during the third quarter, the spot opens with Hemsworth carrying a snake into his kitchen (something he's actually done) while his wife Elsa Pataky waits for a car, but it's the Alexa device that frightens him. The spot also cross-promotes Amazon's other Super Bowl ad for Ring's Search Party for Dogs feature, with a Ring logo briefly appearing on the Alexa devic
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