This 2003 Swedish anti-smoking ad, *Smoking Kills*, is still one of the most clever and chilling campaigns ever made. 😳 The story is simple but intense: A carpet layer misplaces his cigarettes, then notices a strange lump under the carpet. At the same time, he hears that the homeowner’s daughter has lost her pet hamster. 🐹😨 The panic starts to build. The lump. The guilt. The regret. And then—well, you’ll have to watch to see what happens. 👀 Produced by MAC Film in Stockholm, this commercial